First Trace Communications prides itself on its commitment to cause-related public relations. We strive to measurably improve the quality of people’s lives through the planning, development and execution of communications strategies. Whether a campaign addresses public health, education, housing, transportation or the economy, First Trace works to create and use public relations vehicles to maximize visibility, awareness and increase the knowledge of the human condition, thereby increasing people’s access to opportunity. First Trace Communications’ desire is not simply to be profitable, but to sincerely help people live more peaceful and prosperous lives.
When companies need to announce new products and initiatives, or burnish their status in the marketplace, our media relations strategies position companies as thought- and market leaders. Our established relationships with the gatekeepers of national, local and grassroots media will open doors to connect you to your desired audience.
Communities are the foundation of our society. Good corporate citizenship is only as good as the ties that bind companies with their customers and the communities they serve. First Trace Communications specializes in the development and execution of aggressive and effective community relations. By leveraging relationships with community influencers, we enhance those ties with relevant, diverse communications strategies and programs that sustain and enhance your corporate image.
The challenge at any given time is in knowing how much a company’s reputation impacts its bottom line. We research and analyze the public face of companies and correlate how public image impacts a company’s financial state -- from sales to profits and other key financial indicators. Through careful scrutiny of these myriad factors, we develop sound and aggressive communications strategies that position companies as thought leaders.
Relationships are the platform from which effective public affairs and government relations strategies are built. In addition, understanding the complexities of institutions and processes is the key to harnessing the tools necessary to launch, manage and secure results from an effective public affairs program. We gain insight from research, building coalitions, grassroots outreach and finely tuned political insight.
When businesses and organizations face unexpected or crisis situations, knowing what to say and how to say it to internal and external audiences can make or break a brand or reputation. Our crisis management planning program provides strategies and training of key personnel to react appropriately and facilitate key messaging. In addition to staff training, First Trace Communications will develop a training manual delineating strategies and techniques that will protect and strengthen your organizational brand when it needs it most.
First Trace Communications’ award-winning video service is a key tool in promoting general and targeted awareness of your corporate and organizational goals. This full-service audio/video production company specializes in short- and long-form video creation and documentation. With nearly a decade of experience, we have established a niche as highly effective, cost-conscious communicators of ideas form concept to completion.
The most successful businesses and organizations have a keen understanding of their market and audiences, and rely on a systemic planning process. First Trace Communications provides clients with a strategic plan to achieve goals that is imaginative, multifaceted and comprehensive in scope. We take into account possible barriers and existing challenges and develop communications strategies, time lines and expected results that exceed client expectations.
First Trace Communications’ Media Development and Training provides leaders and managers with communication skills to effectively promote one message to broadcast, online and print media. Aspects include: message consolidation and speech writing, on-camera communication training and skill development, voice inflection, delivery and question-and-answer coaching and wardrobe counseling.
Experience in executing a variety of successful special events is a vital attribute possessed by First Trace Communications. Our highly skilled special events coordinators develop a comprehensive plan and timeline— and they factor in logistics, identify an array of possible event challenges, and prepare alternative strategies to help insure a seamless and efficient event implementation. We are adept in developing campaign launches, grand openings, forums, receptions, conferences, and more. And, we do it not just by relying on our experience, but we also integrate creative and dynamic thinking in to our event planning process that produces memorable results.
Our strategies allow organizations to target and interact with diverse audiences through a variety of tools. They include social media, web site design, blogs, e-newsletters, podcasting, user-generated content submission, email/viral marketing, and database /content management.
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